新时代背景下江西乡村旅游电商网站提质升级建设路径研究

Construction Path of Jiangxi Rural Tourism E-commerce Website Upgrading Under the Background of the New Era

十九大召开后,旅游业步入优质发展新时代,乡村旅游进入提质升级新阶段。作为支持江西乡村旅游发展的有力工具,江西乡村旅游电商网站要依据江西乡村旅游发展提质升级方案,从生动展现旅游特色、高效整合旅游资源、升级旅游出行服务三个方面同步提质升级。据此调查分析江西乡村旅游电商网站建设现状,发现存在旅游特色不够鲜明、资源整合效果欠佳、出行服务尚待升级的情况,提出多点多面展示信息、制作旅游导览手册、合作专业服务软件的建设路径。

After the 19th National Congress of the Communist Party of China,the tourism industry has entered a new era of highquality development,and rural tourism has entered a new stage of upgrading.As a powerful tool to support the development of rural tourism in Jiangxi,Jiangxi rural tourism E-commerce website should synchronously improve the quality and upgrading from three aspects:vividly displaying tourism characteristics,efficiently integrating tourism resources,and upgrading travel services.Based on this survey and analysis of the current situation of Jiangxi rural tourism E-commerce website construction,it is found that the website content is not attractive enough,the effect of resource integration is not good,and the travel service needs to be upgraded.The construction strategies of displaying information from multi-point and multi-face,making tourism guide manual and cooperating professional software upgrade service are proposed to realize the website quality improvement and upgrading.