自媒体时代高校主流意识形态教育的困境与出路

The Dilemma and Way out of Mainstream Ideological Education in Colleges and Universities in the Era of We Media

自媒体的迅猛发展与普及,正在深刻地影响和改变着高校主流意识形态教育局势。自媒体时代加强对大学生主流意识形态教育体系的创新势在必行。当前,高校主流意识形态教育在教育主体、教育载体、教育方式以及管理机制等方面存在诸多问题。应对自媒体冲击,高校需在凸显教育主体的主导作用、促进教育载体的有机融合、加强教育方式的改进创新及健全自媒体舆情监管机制等方面加强创新。

The rapid development and popularization of We Media is profoundly affecting and changing the mainstream ideological education situation in colleges and universities.It is imperative to strengthen the innovation of the mainstream ideological education system for college students in the We Media era.At present,there are many issues in the main body of education,carrier of education,method of education and management mechanism of mainstream ideological education in colleges and universities.To carry out mainstream ideological education in the We Media era,colleges and universities need to highlight the leading role of educational subjects,promote the organic integration of educational carriers,strengthen the improvement and innovation of educational methods,and perfect the supervision and management mechanism of We Media public opinion.