内蒙古区域公用品牌形象的构建

THE CONSTRUCTION OF PUBLIC BRAND IMAGE IN INNER MONGOLIA

近年来,内蒙古在区域公用品牌建设方面虽然取得了丰硕的成果,但在品牌形象设计与传播方面依然存在产品品牌杂而不精的问题,因此打造具有地方特色的区域公用品牌、尽快提升地方特色品牌的影响力,构建适合市场经济的品牌形象与营销策略是发展区域公用品牌的研究重点。为此,本文通过分析内蒙古区域公用品牌形象构建的存在问题,提出内蒙古公用品牌形象构建的策略。为日后区域公用品牌的研究提供一部分理论参考。

In recent years,although Inner Mongolia has made fruitful achievements in the construction of regional public brand,there are still many problems in brand image design and communication.Therefore,building regional public brand with local characteristics,promoting the influence of local brand as soon as possible,and building brand image and marketing strategy suitable for market economy is to develop regional public brand The research focus of brand.Therefore,This paper analyzes the existing problems in the construction of public brand image in Inner Mongolia and puts forward the strategies for the construction of public brand image in Inner Mongolia.In order to it provides a part of theoretical reference for the future research of regional public brand.