“互联网+”背景下两岸农产品流通模式研究

Research on Cross-Strait Agricultural Products Circulation Mode under the"Internet+"Background

随着两岸经贸合作不断深入,尤其是"互联网+"电商的快速发展,为两岸农产品流通提供了驱动力。在对"互联网+"背景下两岸农产品流通模式现状及优势研究的基础上,指出两岸农产品流通面临的困境,即流通信息不畅、流通效率不高、信任体系不健全、全程冷链物流能力不强等。针对两岸农产品流通的现有困境提出构建两岸"互联网+"农产品流通供应链模式,即整合优化农产品互联网信息平台,优化农产品流通体系布局,提高流通参与者的互联网素养,增强"互联网+特色农产品"的网络营销意识。

With the continuous deepening of cross-strait economic and trade cooperation,especially the rapid development of"Internet+"e-commerce,it has provided a driving force for the cross-strait agricultural products circulation.Based on the research on the status and advantages of cross-strait agricultural products circulation model under the background of "Internet+",this paper points out the difficulties in cross-strait agricultural products circulation,namely:poor circulation information,low circulation efficiency,inadequate trust system,and full-process cold chain logistics capabilities Not strong.In view of the existing predicament of cross-strait agricultural products circulation,development strategies are proposed,namely:integrating and optimizing agricultural product internet information platforms,optimizing the layout of agricultural product circulation systems,improving the Internet literacy of circulation participants,and enhancing the“Internet+characteristics Agricultural Products”network marketing awareness.