香水瓶的情感化设计研究

Research on emotional design of perfume bottle

提出了一种基于消费者心理以情感化设计理念用艺术通感作指导进行香水瓶设计的研究方法。通过情感化设计的三个设计层次(本能层、行为层、反思层)分析香水瓶的设计因素,利用艺术通感的手法,将设计因素中蕴含的情感反应糅合、转换、深化,以此搭配组合香水与容器,最终由设计师转换成香水瓶设计方案。结果显示,该方法可以完成对香水瓶的情感化设计,使设计能够加深消费者的情感体验。并且所建立的研究方法流程有一定的新颖性和参考价值。

Based on consumer psychology,the article proposed a research method for perfume bottle design,which used emotional design concept and artistic synaesthesia as a guide.In order to match perfume and container properly,this method analyzed the design factors of perfume bottles through the three levels(VISCERAL,BEHAVIOR,and REFLECTIVE)of emotional design,and then used art synaesthesia to combine,transform,and deepen the emotional responses contained in the design.According to the above steps,the designer finally worked out the perfume bottle designs.The results show that this method can complete the emotional design of perfume bottles and enable the design to deepen the consumers’emotional experience.In addition,this research method process has certain novelty and reference value.