叙事视角下档案文化传播:价值、机理及路径选择

From the perspective of narration, archival cultural Communication: Value, mechanism and Path selection

本文从叙事主体、叙事客体、叙事过程三个角度对叙事理念于档案文化传播中的运用进行价值阐释,并提出相应的档案叙事运行机理,包括平分析公众需求,明确叙事主题建构叙事场景,善用媒体技术,评论反馈以优化档案叙事服务等。建议通过树立叙事理念、多媒体并行发挥多方联动效应、多元合作增强文化凝聚力等几个方面入手探索档案文化传播的新路径,扩大档案文化的辐射范围与增强档案文化的传播效力。

This paper interprets the value of the application of narrative concept in the communication of archival culture from the perspectives of narrative subject,narrative object and narrative process,and then puts forward the corresponding operational mechanism of archival narrative:analyzing public demand,clarifying narrative theme,constructing narrative scene,making good use of media technology,and optimizing the service of archival narrative through comments and feedback.Finally,it is suggested to explore the new path of archival culture communication by establishing narrative concept,giving full play to the multi-linkage effect of multimedia in parallel,and strengthening the cultural cohesion through multi-cooperation,so as to expand the radiation scope of archival culture and enhance the communication effectiveness of archival culture.