户外大数据智能决策平台研究

Research on Outdoor Big Data Intelligent Decision-making Platform

为解决户外媒体价值量化痛点,助力户外媒体行业互联网融合,对户外媒体价值维度指标进行研究梳理,文章提出基于云嗅技术的创新数据采集以及大数据分析方法,着力重构户外媒体价值体系。采用智能硬件、云计算和大数据处理等技术,建立了大数据分析决策平台,覆盖媒体价值评估、智能推荐、投放决策等全业务流程。主要研究内容包括云嗅探、大数据分析技术、群体画像、媒体价值评估和客户媒体推荐等。

In order to solve the pain points of outdoor media value quantification and help the outdoor media industry to integrate with the internet,this paper studies and sorts out the value dimension indicators of outdoor media,proposes innovative data collection and big data analysis methods based on cloud sniffing technology,and focuses on reconstructing the value system of outdoor media.Using intelligent hardware,cloud computing and big data processing technologies,we have established a big data analysis and decision-making platform,covering the whole business process of media value evaluation,intelligent recommendation,and delivery decision.The main research contents include cloud sniffing,big data analysis technology,group portrait,evaluation of media value,and customer media recommendation.