媒体融合视阈下高校思想政治工作的着力点分析

Analysis of the Focus for Ideological and Political Work in Colleges and Universities from the Perspective of Media Convergence

在网络飞速发展的新时代,出现了全程媒体、全息媒体、全员媒体、全效媒体。高校思想政治教育在全媒体时代遇到了传播媒介变多、传播速度变快、传播内容变广的挑战。高校思想政治教育工作要把握住媒体融合这个关键点,发挥强大传播力、注重公众引导力、扩大思政工作影响力,形成全媒体传播体系,做大做强主流舆论,让高校思想政治工作发生深刻变化。

In the new era of rapid development of the network,there are whole course media,holographic media,whole staff media,full effect media.Ideological and political education in colleges and universities has encountered the challenges of more media,faster speed and wider content.The key point of media integration should be grasped in the ideological and political education work in colleges and universities.It should focus on the ideological and political education work in colleges and universities to play a strong communication force,pay attention to public guidance,expand the influence of Ideological and political work,form an all media communication system,make the mainstream public opinion bigger and stronger,and make the ideological and political work in colleges and universities have profound changes.