泰国微视频广告的创意设计

The Unique Creative Design of Thai Micro-Video Advertisement

泰国微视频广告以其独特的创意设计引人瞩目。其独特的创意主要体现在作品的主题和风格设计以及泰西文化元素的融入上。泰国微视频广告的主题设计大都以宣传社会伦理道德,颂扬美好爱情,激发励志精神,启迪人生智慧为主。这类广告的大量涌现主要有两个原因:一是政府通过公益广告向国民传播社会正能量的需要,二是企业树立形象,提高品牌公信力的需要。其风格设计主要走幽默搞笑与温情叙事两条路线,前者以满足人们娱乐需求为主,后者以满足人们情感需求为主。其文化内涵既融入了泰国本土元素,又吸纳了西方元素。在短视频广告日益发达的今天,泰国微视频广告的成功对中国广告创作具有一定的借鉴和启示意义。

Thai micro-video advertisement is eye-catching with its unique creative design.Its unique creativity is mainly reflected in the theme and style of the design as well as the incorporation of Thai and western culture elements.The theme design of Thai micro-video advertisement mostly propagandizes social ethics,eulogizes beautiful love,stimulates the inspirational spirit,enlightens the life wisdom in particular.There are two reasons for the emergence of such advertisements.One is the need for the government to spread positive social energy to the people through public service advertisements and the other is the need for enterprises to establish their image and improve their brand credibility.Its style design mainly follows two routes:humorous and affectionate.The former mainly intends to meet people’s entertainment needs,the latter mainly to meet people’s emotional needs.Its cultural connotation has incorporated both the native Thai elements and the western elements.Nowadays with the rapid development of short video advertising,the success of Thai micro video advertising has certain reference and enlightenment significance for Chinese advertising creation.