价值共创理论下的乌镇景区信息化服务体系构建

THE CONSTRUCTION OF INFORMATION SERVICE SYSTEM OF WUZHEN SCENIC AREA BASED ON VALUE CO-CREATION THEORY

智慧旅游的出现和信息技术的快速发展使得信息化服务体系成为政府、企业以及旅游市场关注的焦点,但目前大部分景区都还停留在传统的单项旅游管理方式,服务质量难以达到游客和信息化时代的要求。选取乌镇景区作为研究案例地,通过文献综述提取学术界关于信息化服务体系的相关因子,通过实地调研确定市场方的乌镇景区信息化服务体系内涵,通过访谈法确定管理视角的乌镇景区信息化服务体系内涵,结合3个视角构建价值共创理论下的乌镇景区信息化服务体系。

With the emergence of smart tourism and the rapid development of information technology,information service system has become the focus of government,enterprises and tourism market.However,most scenic spots are still in the traditional single tourism management mode,and the service quality is difficult to meet the requirements of tourists and information age.This paper selects Wuzhen scenic spot as the research case,extracts the relevant factors of the information service system of the academic circles through literature review,determines the connotation of the market side s information service system of Wuzhen scenic area through field research,determines the connotation of Wuzhen scenic area information service system from the management perspective through interview,and constructs Wuzhen scenic area informatization service under the value co creation theory from three perspectives Business system.