《徽州日报》所刊戏曲广告研究

Research on the Advertisement of Chinese opera Published in Huizhou Daily

报纸在近代社会的兴盛,对戏曲生态产生了重要影响。《徽州日报》作为学术界极少关注的报刊,蕴藏着丰富的戏曲史料价值。就时间来看,《徽州日报》刊登戏曲广告主要集中在民国二十二年至三十四年之间。宣传的主要内容包括特定戏曲剧目的故事内容、演出时地、承担演出任务的班社演员、观演票价等多个方面。这些戏曲广告鲜活地彰显出民国时期新兴的审美风尚,大众艺术伴随现代城市演化日益普及,文化偶像的崇拜效应开始在社会扩散,文化与商业经济的交融逐渐显现。真实勾勒出民国时期徽州地区的戏曲文化生态,揭示出《徽州日报》在徽州地区戏曲发展史上的重要地位。

The prosperity of newspapers in modern society had an important impact on the ecology of opera.Huizhou Daily,as a Journal rarely concerned by the academic circles,contains rich historical value of drama.In terms of time,"Huizhou Daily"published drama advertisements mainly between the 22nd and 34th years of the Republic of China.The main contents of publicity include the story content of the specific drama,the time and place of performance,the actors and actresses who undertake the performance task,and the ticket price for watching the performance.With the development of modern cities,popular art is becoming more and more popular,and the worship effect of cultural idols begins to spread in the society,and the integration of culture and commercial economy gradually emerges.This paper truly outlines the cultural ecology of Huizhou opera during the period of the Republic of China,and reveals the important position of Huizhou Daily in the development history of Huizhou opera.