传统色彩内涵在文创产品中的应用浅析

Application of traditional color connotation in cultural and creative products

传统色彩作为传统文化的重要组成部分一直影响着中国人的生活,但对于传统色彩真正了解的人却很少,因此通过文创产品这一文化载体将传统色彩展示到众人面前十分必要。本文针对传统色彩内涵,通过文献检索以及问卷调研的方式,从传统色彩的主要内容及其在现代文创产品中的应用出发,探讨如何正确以文创产品为载体,实现传统色彩的现代化转型并继承发扬传统色彩内涵。

As an important part of traditional culture,traditional color has been influencing the life of Chinese people,but few people really understand the traditional color.Therefore,it is necessary to show the traditional color to the public through cultural and creative products.This paper aims at the connotation of traditional color,in the form of literature searching and questionnaire surveying,starting from the main content of traditional color and its application in modern cultural and creative products,discusses how to correctly take cultural and creative products as the carrier to realize the modernization transformation of traditional color,and inherit and carry forward the connotation of traditional color.