《危机可视化设计中的色彩应用研究》

Research on Color Application in Crisis Visualization Design

危机可视化设计与社会生活的关系越来越紧密,枯燥复杂的数据与美学跨界碰撞,让受众通过数据读懂危机视角下的环境变化与趋势,设计师将危机数据转化成有价值的信息与知识。分析、了解色彩独特的DNA,解密色彩的基因密码,合理、准确的运用色彩情感,对于可视化设计具有重要的作用。本文通过"突出主旨、精炼色彩""基于语境、色彩象征""基于时间、色彩叙事"三个方面来阐述,从静态到动态危机可视化设计案例来进行探究。可视化的色彩配置取决于主题定位和受众人群,在验证配色方案时,需要充分验证在不同材质、状态下的辨识度,设计师更需要掌握好"度",有选择有策略的使用色彩,在不同主题不同可视化设计的运用中恰如其分的调动受众情感,在最短的时间内更清晰准确的获取数据所表达的信息。

The relationship between crisis visualization design and social life is getting closer and closer. The boring and complex data and aesthetics cross-border collision, allowing the audience to understand the environmental changes and trends from the perspective of crisis through the data. Designers transform the crisis data into valuable information and Knowledge. Analyzing and understanding the unique DNA of color, decrypting the genetic code of color, and using color emotions reasonably and accurately play an important role in visual design. This article elaborates on three aspects: "highlighting themes, refining colors", "based on context, color symbol", "based on time, color narrative", and explores the visual design cases from static to dynamic crisis.The visual color configuration depends on the theme positioning and the audience. When verifying the color scheme, it is necessary to fully verify the recognition under different materials and conditions. The designer needs to master the "degree" and choose and use the color strategy. The use of different visualization designs for different themes appropriately mobilizes the audience’s emotions, and obtains the information expressed by the data more clearly and accurately in the shortest time.