体验经济时代下蓝色文化的设计价值重塑

蓝染作为我国重要的传统民间手工艺之一,近些年得到了新一轮的复苏。本文基于体验经济视角,通过对蓝染创作价值、主体、方式变化的分析,研究蓝染与社会经济、人文环境、生活方式等相关因素的关系,探寻体验经济时代背景下,蓝染工艺的价值内涵与特征,提出蓝染创新设计价值的创造策略,为这种传统工艺在现今社会中的传播提供新的解决方案。

Indigo dyeing,as one of the important traditional folk handicrafts in China,has got a new round of recovery in recent years.From the perspective of experience economy,this paper analyses the value of indigo dyeing,its subject of creation and the change in its methods,so as to study the relationship between indigo dyeing and the social economy,the humanistic environment,people’s life style and other related factors.It further explores the value of indigo dyeing and its characteristics in the experience economy age.Lastly,this paper proposes suggestions on how to create value of innovative indigo dyeing design,and provides a new solution to promote the spread of this traditional technology in today’s society.