摘要
传统媒体在向新媒体转型中,内容表达方式的转变是核心任务。本文研究了《人民日报》抖音号的表达特征,发现情感性的表达成为普遍现象。在传统的新闻操作中,情感性表达是与新闻客观性相对立的,但在新媒体中却司空见惯。文章认为,新媒体的表达特点、新媒体受众的特点,以及媒体市场的竞争,都促成了这种表达方式的形成。
in the transformation of traditional media to new media,the transformation of content expression is the core task.This paper studies the expression characteristics of tiktok in The People’s Daily and finds that the expression of emotion is universal.In traditional news operation,emotional expression is opposite to news objectivity,but it is common in new media.The article thinks that the expression characteristics of new media,the characteristics of new media audience and the competition of media market all contribute to the formation of this expression mode.
作者
任志祥
肖苹宁
Ren Zhixiang;Xiao Pingning(School of Marxism,Xi’an Jiaotong University;research center of the story communication of socialism with Chinese characteristics in the new era of Changsha University of Technology)
出处
《新闻界》
CSSCI
北大核心
2020年第12期21-27,共7页
Journalism and Mass Communication
基金
湖南省社科基金思想政治教育课题一般项目“习近平青年社会责任思想研究”(18 A07)
湖南省大学生思想道德素质提升工程资助。
