汽车设计中家族化符号与社会通识符号的关系研究

Research on the relationship between family symbols and social symbols in automobile design

目的对汽车设计中的家族化符号与社会通识符号间的应用关系问题进行分析。方法以市场较成熟的汽车品牌家族化设计特点和消费者实际购买情况为参考,比较符号在信息传达过程中的解码效果和市场反馈。结果得出家族化符号与社会通识符号间互为影响,家族化符号会因社会思潮的变化而衍变,同时也通过消费反馈形式引领社会通识符号的发展。结论在未来的车辆设计过程中,结合运用家族化符号和社会通识符号或能达到最佳信息传递效果,满足市场需要,占据更大市场份额。

The purpose of this article is to analyze the application relationship between family symbols and social symbols in automobile design.The method is to use the more mature car brand family design characteristics in the market and the actual purchase situation of consumers as references,and compares the decoding effect of symbols in the process of information transmission and market feedback.As a result,it is concluded that family symbols and social general knowledge symbols interact with each other,and family symbols will evolve due to changes in social thoughts,and at the same time lead the development of social general knowledge symbols through consumer feedback.The conclusion is that in the future vehicle design process,the combination of family symbols and social symbols may achieve the best information transmission effect,meet market needs,and occupy a larger market share.