基于文化记忆理论的传统村落旅游形象塑造研究

Study on the Image Building of Traditional Village Tourism based on the Theory of Cultural Memory

文化记忆作为传统村落旅游的核心资源,探究其对传统村落旅游形象塑造的影响机制成为传统村落旅游发展的重要课题。文章通过对文化记忆理论进行梳理,指出传统村落文化记忆是其旅游形象的精神核心,是其旅游形象塑造的根本依据,提出传统村落旅游形象塑造要遵循原真性、系统性、新旧结合的原则,并根据传统村落旅游形象塑造的三类要素,建构文化记忆理论下传统村落塑造的路径,为旅游形象研究提供新的思路。

As the core resource of traditional village tourism,cultural memory plays an important role in the development of traditional village tourism.By combing the theory of cultural memory,this paper points out that the cultural memory of traditional villages is the spiritual core of its tourism image and the fundamental basis for its tourism image building.It puts forward that the traditional village tourism image building should follow the principles of authenticity,systematization and combination of the old and the new,and constructs the traditional villages under the theory of cultural memory according to the three elements of traditional village tourism image building.The path of shaping provides new ideas for the study of tourism image.