邻避风险的传播逻辑与纾解策略

Study of Communication Logic of Environmental NIMBY Risk and Its Governance Approaches

在公共治理中邻避事件造成的社会风险成为一个治理难点。邻避风险传播逻辑是通过强调邻避设施的危害性及其潜在后果的严重性来否定邻避政策的必要性和正当性,将矛盾焦点指向地方政府并通过地域、乡土认同进行动员。在信息时代,网络传媒作为邻避风险传播的主要渠道和民众诉求表达的主要平台,其议题内容的发展和演变无疑包含着相应的邻避风险传播逻辑。唯有深入了解网络时代下的邻避风险传播逻辑,加强对既有邻避设施的管理与负外部性治理,提升邻避政策的决策质量、合法性与合规性,以及改变既有邻避风险的承担机制,才能有效阻断邻避风险传播,从不同环节、不同角度纾解民众的邻避心理。

NIMBY risk is a difficult problem in current social governance. The logic of NIMBY risk spreading is: emphasize the harm of NIMBY projects to dismiss their legality and necessity, then turn the conflict focus to local government and mobilize the public with regional self-identity. In today’s information age, social media is becoming the main spending channel of NIMBY risk as well as important platform of public’s opinion expression. Analyzing the content in social media can find out the logic of NIMBY risk spreading. The governance strategy of NIMBY risk spreading includes understanding the logic of NIMBY risk spreading, cleaning up the pollution of existing NIMBY projects, improving NIMBY policy’s quality and change NIMBY governance system. Such steps can help block the spreading of NIMBY risk and eliminate the public’s conflict emotion.