以太重轨道公司为例谈国际竞争环境下中国企业品牌形象

On Brand Image of Chinese Enterprises in International Competition Environment by Taking Taiyuan Heavy Industry Transit Co.,Ltd.as an Example

研究了品牌传播定义、作用和意义,分析了现阶段行业品牌传播的新特点以及存在的问题,从而提出一些品牌传播方式的建议,以期提升公司的国际综合竞争力。

This paper studies the definition,function and significance of brand communication,analyzes the new characteristics and existing problems of brand communication in the industry at this stage,and puts forward some suggestions on brand communication mode,so as to enhance the company's international comprehensive competitiveness.