新媒体时代下企业市场营销战略研究

Research on Enterprise Marketing Strategy in the New Media Era

分析新媒体时代下企业营销战略现状以及存在问题,提出推动企业市场营销可持续发展的创新策略,通过改变营销战略理念提高自身竞争力。

This paper analyzes the current situation and existing problems of enterprise marketing strategy in the new media era,puts forward innovative strategies to promote the sustainable development of enterprise marketing,and improves its competitiveness by changing the concept of marketing strategy.