重大公共卫生事件背景下网络舆情环境的优化

Optimization of public opinion online environment in the context of major public health events

受年初重大公共卫生事件的影响,加之境外敌对势力恶意操纵,网络谣言推波助澜。部分网民缺乏明辨是非的能力,偏激行为的不断产生导致网络舆情环境十分严峻。因此,加强网络舆情的正确引导已经迫在眉睫。网络作为大众传播的主要场所,是思想政治教育的重要载体,网络环境同时也是新时代思想政治教育大众传播环境重要的组成部分,对思想政治教育的影响起着无法替代的作用。必须要吸取此次事件带来的教训,加强政府突发事件矛盾化解能力,健全舆情保障机制,净化网络环境,采取相应举措积极优化思想政治教育大众传播的环境。

Affected by major public health incidents at the beginning of the year and malicious manipulation by overseas hostile forces,online rumors have added fuel to the flames.Some netizens lack the ability to distinguish right from wrong,and the continuous occurrence of extreme behaviors leads to a very severe environment for online public opinion.Therefore,it is urgent to strengthen the correct guidance of network public opinion.As the main place of mass communication,the network is an important carrier of ideological and political education.The network environment is also an important part of the mass communication environment of ideological and political education in the new era,which plays an irreplaceable role in the influence of ideological and political education.We must draw lessons from this incident,strengthen the government’s ability to resolve conflicts in emergencies,improve the public opinion guarantee mechanism,purify the network environment,and take corresponding measures to actively optimize the environment for mass communication of ideological and political education.