跨境电商物流供应链协同发展研究

Study on the Collaborative Development of Cross-border E-commerce Logistics Supply Chain

跨境电商物流供应链是协助跨境电商发展,为商品跨境流通降本增效的重要助力,而政策支持是促进其协同发展的重要手段。考虑各参与主体(政府、跨境电商平台、物流企业)行为决策对跨境电商物流供应链协同发展的影响,基于政府政策扶持及监管、其他参与主体行为的交互影响及有限理性的假设条件,构建了政府扶持-平台组建-物流企业参与的演化博弈模型,并借助演化博弈理论分析了三种不同情境下跨境电商物流供应链协同发展的演化稳定策略。借助数值仿真分析,探讨了政府政策及财政扶持、监管等外部条件,平台未来市场收益,物流企业的机会主义及平台、物流企业的损益分配系数对此动态系统稳定性的影响,为跨境电商物流供应链内各参与主体协同发展的行为决策提供理论参考。

The cross-border e-commerce logistics supply chain is an important boost to assist the development of cross-border e-commerce,reduce costs and increase efficiency for cross-border circulation of goods.Policy support is an important means to promote its collaborative development.Considering the influence of the behavioral decisions of various participating entities(governments,cross-border e-commerce platforms,logistics enterprises)on the collaborative development of cross-border e-commerce logistics supply chains,and based on government policy support and supervision,the interactive effects of other participants'behavior and the assumption of bounded rationality conditions,this paper constructs an evolutionary game model of government support-platform formation-logistics enterprise participation,analyzes the evolutionary stability strategy of the collaborative development of cross-border e-commerce logistics supply chains in three different scenarios with the help of evolutionary game theory,and,with the help of numerical simulation analysis,discusses the influence of government policies and financial support,supervision and other external conditions,platform future market revenue,logistics enterprise opportunism and the profit and loss distribution coefficient of platform and logistics enterprise on the stability of this dynamic system.It can provide a theoretical reference for the behavioral decision-making of the collaborative development of the participating entities in the cross-border e-commerce logistics supply chain.