基于网络游记的省会城市旅游流网络特征——以长沙市自助游为例

Capital Cities Based on Internet Travel Notes: Taking SelfhelpTour in Changsha City as an Example

为探索省会城市自助游旅游流网络特征,基于马蜂窝网2015-2019年长沙的到访游客的游记数据,借助Ucinet软件,运用社会网络分析法、季节性集中指数和地理集中指数等,比较分析2015—2016年和2017—2019年长沙市自助游旅游流网络的时空特征。结果显示:1)旅游流季节性特征均显著,游客到出行时间不局限于假期且停留时间较短;2)节点冷热现象突出,节点间缺乏协调;3)旅游流呈两极化分布,内部分层显著。实证对比发现,两个年段内长沙市自助游旅游流网络特征变化并不明显,均存在旅游流分布不均衡、季节差异大等状况。进而提出相关优化长沙旅游发展的建议:一是区域协作,打造联动式旅游融合圈;二是统一规划,搭建旅游流交互传输网;三是完善设施,构建市域智慧旅游系统;四是精准定位,做好游客的出游决策引导。

In order to explore the characteristics of the self-guided tourism flow network of provincial capital cities,based on the travel notes data of Changsha visitors from Mafengwo.com from 2015 to 2019,with the help of UCINET software,social network analysis,seasonal concentration index and geographic concentration index are used to compare and analyze the spatial and temporal characteristics of the self-guided tourism flow network in Changsha from 2015 to 2016 and 2017 to 2019.The results showed that in the two years:1)the seasonal characteristics of tourism flow are significant,travel time of tourists is not limited to holidays and the staying time is relatively short.2)hot and cold nodes are prominent,and there is a lack of coordination between nodes.3)tourism flow is polarized,and the internal stratification is significant.From the empirical comparison,it can be seen that the characteristics of Changsha’s selfguided tourism flow network have not changed significantly in the two years,and there are conditions such as uneven distribution of tourism flow and large seasonal differences.We propose following suggestions to optimize Changsha’s tourism development.First,a regional cooperation to create a linked tourism integration circle.Secondly,unified planning to build an interactive transmission network for tourism flows.Thirdly,improving facilities and building a city-wide smart tourism system.Lastly,create accurate positioning in guiding tourists’travel decisions.