广东各市乡村旅游景区类产品的建设差异分析与发展对策探讨

A Study on the Differences in the Construction of Rural Tourism Products in Guangdong

文章选取2018年上半年广东省乡村旅游景区类产品建设数据,运用主成分分析法对广东各市乡村旅游景区类产品建设进行差异分析和评价。建设的差异说明:(1)广东的经济、人口、文化和地形地貌给乡村旅游景区类产品建设提供充足资源支撑;(2)在产品建设上存在不均衡,总量供给少,形态单一缺陷;(3)产品供给和环境不完善制约着乡村旅游的纵深发展。可以采取通过市场化驱动增加产品总量供给、通过推进品牌建设提升乡村旅游景区类产品内涵等措施提高广东各市乡村旅游景区类产品建设水平。

The article selected the construction data of rural tourism products in Guangdong Province in the first half of 2018,and used principal component analysis to analyze and evaluate differences in the construction of rural tourism products in various cities in Guangdong.The differences in construction show that(1)Guangdong’s economy,population,culture,and topography provide sufficient resource support for the construction of rural tourist attractions;(2)There is an imbalance in product construction,a small total supply,and a shortage of variation;(3)The in-depth development of rural tourism is restricted in terms of product supply and imperfect environment.Measures can be taken to increase the total supply of products through marketization,and to improve the product connotation of rural tourist attractions by tourist brand building for the level improvement of product construction in rural tourist attractions in various cities in Guangdong.