公共卫生事件后短视频对旅游地形象的传播与重塑

The Dissemination and Reconstruction of Tourist Destination Image by Short Video after Public Health Event

近年来短视频的出现使得大众对于影像的审美产生了一定意义上的流变,大众愈发的关注现实生活世界,希望在影像中看到自然生活的摹写、希望看到平淡生活叙事,也更加希望运用碎片化的时间观看视频影像。可以说短视频媒介现如今已经成为了一种新的传播方式,相较于其他行业在公共卫生事件发生期间的经济停摆,短视频依旧狂揽大众目光,用户黏合度日益增强,故此运用短视频对旅游地形象传播具有了一定的必要性,在运用短视频传播旅游地形象时要关注民俗、深耕文化,以点带面的传播城市旅游形象,自然更要关注大众旅游体验、在公共卫生事件后树立"安全旅游目的地"形象,只有这样方能吸引大众目光、促进旅游经济发展。

Since the new century, mobile internet has become the most fashionable vocabulary of this era. In recent years, the emergence of short videos has caused the public to have a certain sense of change in the aesthetics of the image. The public has paid more and more attention to the real-life world, hoping to see the description of natural life in the image, and hoping to see the plain life narrative. As well as hoping to use fragmented time to watch video images. It can be said that short video media has now become a new method of communication. Compared with the economic shutdown of other industries during the epidemic, short video still attracts the public’s attention and the user’s adhesion is increasing. Therefore, the use of short video for tourist destinations image communication has a certain necessity. When using short videos to spread the image of tourist destinations, it is necessary to pay attention to folk customs and cultivate culture. To spread the image of urban tourism with points and faces, it is natural to pay more attention to the mass tourism experience and establish a "safe travel destination" after the outbreak. Only in this way can the image attract public attention and promote the development of the tourism economy.