植物科普绘本设计方法和市场研究——以成都市中小学生为例

Design Procedures and Market Research of Botany Popularization of Science Picture Book——Through Taking Primary and Secondary School Students in Chengdu City as an Example

以成都市中小学生为例,对植物科普绘本设计方法和市场研究进行分析。经分析可知,中小学生对本地常见植物的认知水平较低,对省内珍稀植物认知情况较差。在科普形式方面,纸质书、图册是受访者最易接受的。现根据植物科普市场的需求度设计出了一款服务于中小学生的植物绘本读物。本设计将植物故事辅以卡通图案,以图文并茂的方式来描绘植物特征,打破了常规读物专业术语的表述形式,以“小而精”代替“大而全”,突出了四川植物的本土特色。植物绘本实践宣讲工作效果显著,绘本受到了学生的普遍欢迎。

Through taking primary and secondary school students as an example,we analyze design procedures and market research of botany popularization of science picture book.Through analysis,the cognition level of primary and secondary school students on local common botany is low,and their cognition situation of rare plant of Heilongjiang Province is bad.In the aspects of popularization of science,paper capacitor books and photo album are the most acceptant of interviewees.A set of botany picture books serves for primary and secondary school students are designed according to botany popularization of science.In the design,botany stories supplemented by cartoon pattern,and picture and its accompanying essay are used to descript botany characteristics.The research breaks the expression form of terminologies of routine reading materials,takes“short and pithy”place of“large and all inclusive”,and extrudes local characteristics of botanies in Sichuan Province.Effect of preach work of botany picture book practice is significant,and the picture book is popularized in students.