《北京周报》经济主题封面国家形象的多模态隐喻分析

A Study of National Images in the Economy-Themed Front Covers of Beijing Review from the Perspective of Multimodal Metaphor Theory

本研究从认知层面出发,借助质化研究软件Nvivo12,对2015-2019年《北京周报》的94幅经济主题封面进行多模态隐喻分析,探究其封面图文信息中的多模态隐喻类型和情感态度倾向,以揭示其所塑造的国家经济形象。统计分析表明,《北京周报》经济主题封面主要运用8种多模态隐喻来建构外宣话语,其中“旅程”隐喻、“有机体”隐喻和“上方位”隐喻在数量上明显突出。这些经济主题封面塑造了一个创新自信、睿智革新、积极参与全球化的中国经济形象,完成了“我者”传媒视角下塑造和传播中国经济形象的使命。

From the perspective of cognitive linguistics, with the help of qualitative research software Nvivo12, this study analyzes 94 economy-themed front covers of Beijing Review from 2015 to 2019, and explores the types of multimodal metaphors and the tendency of emotional attitudes involved, so as to reveal the national economic images that the metaphors convey. It is found that the economy-themed front covers of Beijing Review mainly contain eight kinds of multimodal metaphors, among which the JOURNEY metaphor, the ORGANISM metaphor and the UP metaphor are dominant in number. With these metaphors, Beijing Review, from the emic perspective, creates the national images of confidence, innovation and active participation in globalization, and fulfills the mission of shaping and spreading China’s economic images to the world.