疫情初期农村代际间认知差异形成的原因

Causes of Intergenerational Cognitive Differences in Rural Areas in the Early Stage of Epidemic

通过对乡村的经验观察和相关文献研究,分析认为中老年一代与青年一代对传统媒体与新媒体的使用差异和二者对新媒介的使用差异是疫情初期农村代际间认知差异形成的主要原因。数字鸿沟的存在启示要仔细研究新媒介技术对农村的适用性,在推广新技术的同时也要做好相应的辅助工作,提高农民网络综合素养,同时也不应忘记和忽视传统手段的有效性。

Based on the analysis of the literature and experience of the first observation,it is believed that the differences in the use of media between the two generations are the main reasons.The existence of digital divide enlightens us to carefully study the applicability of new media technology to rural areas,to do the corresponding auxiliary work while promoting new technology,to improve the comprehensive network literacy of farmers,and not to forget and ignore the effectiveness of traditional means.