由微信公众号延伸的微信社群健康科普传播实践与思考

The Practice and Thinking of Health Science Popularization in the WeChat Community Extended by the WeChat Public Account

微信公众号的推广传播已占据一定市场,如何使枯燥难懂的医学知识进一步通过“便捷”及“接地气”的传播方式增强粉丝粘性,值得思考。本文以作者自身经验总结和介绍,围绕微信社群健康科普实践为主轴,探讨社群科普的可行性,以期为医院健康科普同行提供借鉴和参考。

The promotion and dissemination of WeChat official accounts has occupied a certain market.How to make boring and difficult medical knowledge further enhance the stickiness of fans through“convenient”and“down-to-earth”dissemination methods.This article takes the author's own experience summary and introduction,and focuses on the practice of WeChat community health science popularization as the main axis,discusses the feasibility of community science popularization,and hopes to provide reference and reference for hospital health science popularization colleagues.