基于国家战略背景下的陕西茯茶文化产业传播与传承

The Dissemination and Inheritance of Shaanxi Fu Tea Culture Industry under the Background of National Strategy

“一带一路”倡议为陕西经济文化的蓬勃发展带来了重大机遇和挑战。作为西部地区特产之一,茯茶的历史地位和商业价值毋庸置疑。通过研究其历史追溯,横纵向分析和传播手段的研究,以陕西为例,汇集整合茯茶文化产业的各种数据资料,分析茯茶的重要性及在传播推广中的必然性。利用多种传播手段推介陕西茯茶文化品牌,提升茯茶文化品牌的知名度,进一步扩大茯茶文化的国内外影响力,以达到传承研究的目的和意义。

"One Belt And One Road" initiative has brought great opportunities and challenges to the vigorous development of shaanxi. As one of the specialty products in the western region, the historical position and commercial value of Fu Tea are beyond doubt.This paper takes Shaanxi province as an example, through studying its historical tracing, horizontal and vertical analysis and the research of communication means, in order to collect and integrate all kinds of data of Fu Tea cultural industry.To promote Fu tea culture brand by various means of communication and improve the popularity of the brand, and further expand the influence of Fu tea culture at home and abroad, so as to achieve the purpose of research.