我国出版众筹成功的影响因素研究

A Study on Factors Influencing the Success of Publishing Crowdfunding in China

对国内三大主流众筹平台的出版项目进行实证研究,采用回归分析的方法探讨影响出版众筹成功的因素,并进一步对比分析众筹平台在其中的调节作用。结果显示,图书类型、目标金额、回报档位、回报内容、基础档位占比、支持者数量和更新次数对出版众筹达成度有显著影响;在不同的众筹平台上,图书类型因素对众筹达成度的影响不同。

This paper conducts an empirical study on the three mainstream crowdfunding platform publishing projects in China,discusses the factors influencing the success of publishing crowdfunding through regression analysis,and further compares and analyzes the moderating effect of crowdfunding platforms.The results showed that the type of books,target amount,reward status,reward content,proportion of base status,number of supporters and number of updates had significant influence on the achievement of publishing crowdfunding.In different crowdfunding platforms,book types have different influences on crowdfunding attainment.