视觉符号引导下的“隐性”文化消费观念

The Concept of“Recessive”Cultural Consumption Guided by Visual Symbols

分析指出,信息媒介技术的不断提升,人类对信息的摄入不再满足于传统而单一的文字,随之而来的是大量的视觉符号信息,当代中国正处于图视消费的热潮中。传统艺术的审美和形式的衰落,给人们造成了普遍的心灵上的空虚,能够带给大众感官刺激的“视觉符号”成为新的审美寄托。“视觉符号”以奇幻、刺激、快捷的审美观念不断地侵蚀人们的心灵,并成为了人们追捧的消费观念。这种消费观念暴露了潜藏在“视觉符号”背后,当代快节奏的图视社会生活下人们深重的精神危机,丰富、多变的表征形象总是伴随着人们日益匮乏的内在精神需求。

With the continuous improvement of information media technology,people’s intake of information is not satisfied with the traditional and single text,followed by a large number of visual symbolic information,contemporary China is in the upsurge of image and visual consumption.The decline of aesthetics and form of traditional art has created a general emptiness in people’s mind,and the“visual symbol”which can bring the public sensory stimulation has become a new aesthetic sustenance.“Visual symbols”with fantasy,stimulation,fast aesthetic concept of continuous erosion of people’s minds,and has become the consumer concept pursued by people.This kind of consumption concept exposes the deep spiritual crisis of people under the fast-paced social life of“visual symbols”,rich and changeable representation images are always accompanied by people’s increasingly deficient inner spiritual needs.