传统模式和互联网模式下消费者选择偏好的对比研究

A comparative study of consumer selection preferences under traditional models and internet models

通过探讨传统与互联网模式下消费者的选择偏好,对盈利能力与经营能力进行比较分析,并就传统模式与互联网模式这两种经营模式存在的合理性及其弊端对消费者偏好影响进行了说明对比。最后对两种模式的盈利能力提出了一系列的实用性意见,充分利用各自的优势,实现优势互补,最终促进消费者效用最大化。

By discussing the choice preferences of consumers under the traditional and internet modes,the profitability and business ability are compared,and the rationality of the traditional model and the internet mode and their disadvantages on consumer preference are explained and compared.Finally,a series of practical opinions are put forward on the profitability of the two models,making full use of their respective advantages to achieve complementary advantages,and ultimately promoting consumer utility.