高职院校汽车营销实务课程网络教学实践创新研究

Research on the Innovation of Network Teaching Practice of Automobile Marketing Practice Course in Higher Vocational Colleges

新课程改革是我国教育发展项目,受互联网信息化影响,新兴教学模式逐渐取代传统教学模式,创新教学理念、改进教学方法成为高职院校工作重点。网络教学作为现阶段较为新兴的教学模式,在提高教学资源利用率的同时,还拓宽了课程教学路径,将其应用在汽车营销实务课程教学过程中,可达到碎片化学习、激发学生学习积极性,加强学生课程教学参与程度,培养实践操作能力的效果,对于教学质量水平的提升、推动教育深化改革具有积极作用。

The new curriculum reform is an educational development project in China.Affected by Internet informatization,emerging teaching models are gradually replacing traditional teaching models.Innovating teaching concepts and improving teaching methods have become the focus of higher vocational colleges.As a relatively new teaching model at the current stage,online teaching not only improves the utilization of teaching resources,but also broadens the course teaching path.Applying new teaching methods to the teaching process of automobile marketing practice courses can achieve fragmented learning and stimulate students'learning enthusiasm.Enhancing students'participation in curriculum teaching and cultivating the effect of practical operation ability has a positive effect on the improvement of the level of teaching quality and the promotion of the deepening reform of education.