全媒体背景下科技期刊大众传播体系的构建

Construction of mass communication system of scientific journals under the background of all media

全媒体战略构想正朝着更广范围和更深层面加速推进,为科技期刊大众传播带来了机遇与挑战。本文从内容建设、用户体系、平台搭建和人才资源4个层面构建了全媒体背景下科技期刊大众传播体系,并从不同维度对科技期刊大众传播进行理性审视。融媒体时代的科技期刊应在专业化定位的基础上,通过聚集和整合内容资源,在专业传播与大众传播之间寻求发展策略的平衡,不断提升科技信息传播的广度和深度。

The all-media strategy is speeding up in a wider scope and deeper level,which brings opportunities and challenges to the mass communication of scientific journals. This paper constructs the mass communication system of scientific journals under the background of all-media from four aspects of content development,user system, platform construction and human resources, and makes a rational survey on the mass communication of scientific journals from different dimensions. On the basis of professional orientation,scientific journals in the media age should seek the balance of development strategies between professional communication and mass communication through gathering and integrating content resources,so as to continuously enhance the breadth and depth of scientific information dissemination.