科技期刊新媒体精品选题策划

Research on top-quality topic selection planning of new media for sci-tech journals

随着市场经济和移动互联网技术的发展,媒体传播领域发生了深刻复杂变化,新媒体大量涌现,受众面临的已不再是供不应求的"卖方市场",而是自由选择的"买方市场"。谁能做出精品,谁就能占领市场,而做出精品的关键是选题策划。本文以金属加工杂志社新媒体为例,分析了科技期刊新媒体精品选题策划的2个原则,探讨了科技期刊新媒体精品选题策划的6大策略,以期达到提高科技期刊新媒体的传播力和提升科技期刊新媒体品牌价值的目的。

With the development of market economy and mobile Internet technology, profound and complex changes have taken place in the field of media communication,and a large number of new media have emerged. The media faced by audiences is no longer a"seller’s market"where demand exceeds supply,but a"buyer’s market"where audiences freely choose. Whoever can make a boutique can occupy the market. The key to high-quality products is topic selection and planning. This article takes Metalworking Magazine Agency new media as an example,analyzes two principles of the new media high-quality topic selection planning for sci-tech periodicals,and discusses 6 specific strategies for the selection and planning of high-quality scientific journals and new media topics, to achieve the purpose of improving the communication power of new media of sci-tech periodicals and enhancing brand value.