学术期刊品牌栏目如何突破“高原现象”

How to break through the “plateau phenomenon” in brand columns of academic journals

我国不少学术期刊品牌栏目的发展出现了"高原现象"。分析发现,人员变动因素和内部管理因素是导致"高原现象"出现的重要原因。"高原现象"的风险主要表现为"红皇后效应"和"温水煮青蛙效应"。品牌栏目突破"高原现象"的主要方法包括优化发展环境、注重内容创新、开发多样化组稿形式、拓宽传播渠道和提供增值服务等。

A "plateau phenomenon " has appeared in the development of brand columns of many academic journals in China.Our analysis founds that personnel changes and internal management are important reasons for the"plateau phenomenon".The main risks of the"plateau phenomenon"are the "red queen effect"and the"effect of frog in warm water". The main methods for the brand column to break through the "plateau phenomenon"are to enhance the development environment,innovate in content,diversify the forms of submission,broaden communication channels and provide value-added services.