基于DEA方法的互联网行业上市企业经营效率研究

Research on the Operating Efficiency of Listed Enterprises in the Internet Industry Based on DEA Method

论文通过对互联网行业上市企业2014-2018这五年的年报进行分析,判断互联网企业的经营效率情况。论文基于国内企业绩效评价的理论研究,在分析传统的企业绩效评价方法的基础上,引入在处理多输入、多输出的问题上具有优势的数据包络分析(DEA)方法,并将其应用于我国互联网行业上市企业的经营绩效评价。

By analyzing the annual reports of listed enterprises in the internet industry for the five years from 2014-2018,the paper determines the situation of operating efficiency of internet enterprises.Based on the theoretical research of performance evaluation in domestic enterprises and the analysis of traditional enterprise performance evaluation methods,the paper introduces the data envelopment analysis(DEA)method,which has advantages in dealing with the problems of multiple input and multiple output,and applies it to the evaluation of business performance of listed enterprises in China's internet industry.