中国奥运人语录的文化生产研究

Study on the cultural production of words of Chinese Olympians

中国奥运人语录是一项奥运人“口述史”视频访谈项目。研究认为奥运人的内心独白与故事分享,是对奥林匹克精神的集中表达、人民信仰的深刻感召、中国精神的倾情演绎、社会主义核心价值观的直观呈现和“讲好中国故事”的典型案例。项目建设有利于提升我国体育文化软实力,彰显文化自信,尤其是对奥林匹克主义与中华体育精神的多维诠释,有利于培育社会主义核心价值观,为社会发展提供思想动力。作为新型文化传播形态,要开发与利用好其丰富的人文底蕴,深化奥林匹克文化主题教育、促进运动项目文化建设、助力大众体育与体育公益事业发展,推进体育强国建设。

Chinese Olympians’words are a national project to develop the"oral history"of the Olympians.Research suggests that Olympians’inner monologue and story to share,is the concentrated expression of the Olympic spirit,the deep inspiration of people's beliefs,the emotional interpretation of Chinese spirit,the intuitive presentation of the socialism core values and the typical case of"telling the Chinese story well".The project construction is beneficial to promote our country sports cultural soft power,and show the cultural confidence,especially for multidimensional interpretation of Olympics and Chinese sports spirit,and is conducive to cultivate socialism core values,and supply thoughtful power for social development.As a new form of cultural communication,it is necessary to develop and make full use of its rich cultural deposits,highlight the theme education of Olympic humanistic spirit,promote the cultural construction of sports projects,boost the development of public sports and sports charity,and accelerate the development of a sports power.