企业生命周期的风险与应对

Risks and Countermeasures of Enterprise Life Cycle

与人类似,企业也是有生命的。处在不同阶段的企业需要有不同的战略重点:初创时期,要确立企业的发展领域,发展目标,找到企业在市场中的精确定位;成长时期,要巩固提高初创成果;成熟时期,强化企业的品牌意识、企业文化建设、创新意识;蜕变时期,则需要注重转型升级、变革调整、引进发展的战略部署。同时,许多企业由盛转衰,并非是在资金、技术、市场方面出问题,更多的是急功近利、盲目跟风、脱离实际、赌徒心理和财务冒进的浮躁心态所致。因此,企业的永续发展,就需要企业顺应时代发展,不断更新、转型、升级,要在变革中提升管理理念,实现从政策红利到科技红利的转型,从依赖政府型向自主创新型转变,以及从要素投入型向创新驱动型转变。同时要强化人才机制的建设,培育优秀的经营管理团队,实现企业的长期持续健康发展。

Similar to people,companies are also alive.Companies at different stages need to have different strategic priorities:in the initial period,they must establish their development areas,development goals,and find their precise positioning in the market;in the growth period,they must consolidate and improve the start-up results;in the mature period,strengthen the company’s Brand awareness,corporate culture construction,and innovation awareness;during the transformation period,it is necessary to focus on the strategic deployment of transformation and upgrading,reform and adjustment,and introduction and development.At the same time,the decline of many companies from prosperity is not due to problems in capital,technology,or the market.It is more due to the impetuous mentality of eager for quick success,blindly following trends,divorced from reality,gambler psychology and financial advancement.Therefore,the sustainable development of an enterprise requires that the enterprise adapt to the development of the times,constantly update,transform,and upgrade,improve the management concept in the reform,realize the transformation from policy dividends to technological dividends,and transform from relying on government to independent innovation.And the shift from factor input to innovation-driven.At the same time,it is necessary to strengthen the construction of the talent mechanism,cultivate an excellent management team,and realize the long-term sustainable and healthy development of the enterprise.