媒介接触、价值观与中国在非洲影响力评价

Media Exposure,Value Orientation,and China's Influence in 33 African Countries

中非关系在近年来备受瞩目。本研究借鉴软实力框架,对33个非洲国家的35690名受访者展开分析,探究非洲民众的媒介接触与价值观取向如何影响他们对于中国在非洲的影响评价。结果显示广电接触与影响评价呈正向相关,报纸接触与评价为负相关关系,互联网尚无法显著影响评价;价值观层面,受访者对所在国度的民主、自由现状评价越高,越易对中国影响予以正向评价。研究者继而围绕非洲社会情势、中非交往现实、指标隐含构念来解读研究发现。

The Sino-Africa relationship has attracted tremendous attention in recent years. Based on the soft power framework proposed by Joseph Samuel Nye Jr., this research aims to explore the relationships between media exposure, value orientation, and Africans’ evaluation of China’s economic and political influence. By analyzing 35,690 respondents from 33 African countries, results demonstrate that radio exposure and television exposure are positively related to evaluation, while newspaper exposure holds a negative correlation. Neither Internet exposure nor Internet penetration significantly correlates with evaluation. As for value orientation, perceived democracy and perceived freedom are positively correlated with evaluation. Findings are further elaborated by going back through African social situations, Sino-Africa bilateral relations’ status quo, and measurement indicators’ implicit structures.