跨文化传播视角下《流浪地球》国际媒体传播效果及策略研究

International Media Effects of and Strategies for The Wandering Earth from Intercultural Communication Perspective

本文从跨文化传播的理论视角对中国首部科幻大片《流浪地球》在国际主流媒体和社交媒体的传播效果进行研究,发现国际媒体一定程度上改变了其刻板的偏见框架,《流浪地球》成功将“人类命运共同体”的合作理念传播给世界,实现中国电影的跨文化传播从文化折扣走向文化共鸣,并且中国政府对电影产业的积极扶持也推动了中国电影的国际传播。此外,《流浪地球》“没有个人英雄,人人皆是地球的拯救者”的叙事彰显了中国集体主义精神,受到国际社交媒体用户的高度好评。基于《流浪地球》传播现状,文章提出了中国电影文化走出去的策略建议。

The article evaluates the effects of the first Chinese science fiction The Wandering Earth on international mainstream and social media from the intercultural communication perspective.We find that The Wandering Earth successfully conveys the idea of building a Community with a Shared Future for Mankind,achieving resonance with the international audience and resulting in a positive narrative frame on international mainstream media,and the support of the Chinese government to the film industry has also promoted the international spread of Chinese films.Moreover,the collectivism spirit of the Chinese reflected in the film has won high praise from the international audience.Finally,we also put forward some strategies for the global communication of Chinese film.