电影教学作为大学创业教育的一种有效方法:理论与实例

Film Teaching as an Effective Method of University Entrepreneurship Education:Theory and Examples

随着大众创业、万众创新的深入推进,开展有效的创业教育成为具有时代意义的课题。文章首先从建构主义视角和体验式教学模式论证了电影作为一种创业教学方法的合理性;进而以《我不是药神》为案例,详细论述了如何将电影应用于创业教学;最后,我们在MBA和EMBA课堂上的学生反馈,充分说明了电影是一种有效的创业教学方法,可以有效地培养“创业型大学”所要求的创业认知和思维。

With the deepening of mass entrepreneurship and innovation,developing effective entrepreneurship education has become a topic of epoch significance.Firstly,this paper demonstrates the rationality of film as an entrepreneurial teaching method from the perspective of constructivism and experiential teaching mode;then,taking"I am not a drug god"as an example,this paper discusses in detail how to apply movies to entrepreneurship teaching;finally,the feedback from our students in MBA and EMBA classes fully shows that film is an effective teaching method for entrepreneurship,which can effectively cultivate the entrepreneurial cognition and thinking required by"entrepreneurial universities".