互联网对制造企业价值创造的影响研究——基于价值创造环节的视角

Research on the Influence of Internet on the Value Creation of Manufacturing Enterprises:From the Perspective of the Link of Value Creation

在加快构建现代产业体系、推动经济系统优化升级的背景下,从价值创造环节视角探讨互联网对制造企业价值创造的作用具有重要的理论和现实意义。理论分析表明,互联网会通过大规模个性化定制的生产方式、线上线下相结合的新型营销模式以及制造企业服务化促进制造企业价值创造。利用2012年世界银行中国制造企业调查数据的实证研究表明,制造企业在生产环节、营销环节和服务环节使用互联网均会有效促进制造企业价值创造水平的提升。进一步研究发现,制造企业在服务环节使用互联网对企业价值创造的作用要强于生产环节和营销环节使用互联网的作用。因此,在制造企业转型升级的关键时期,政府应加快网络基础设施和工业互联网平台建设。

In the context of accelerating the construction of a modern industrial system and promoting the optimization and upgrading of the economic system, it is of great theoretical and realistic significance to explore the role of Internet in the value creation of manufacturing enterprises from the perspective of the link of value creation. The theoretical analysis shows that Internet can promote the value creation of manufacturing enterprises through the mass custom-tailored production modes, the new marketing models combining online and offline, and the servitization of the manufacturing enterprises. The empirical research that makes use of the 2012 World Bank survey data of Chinese manufacturing enterprises indicates that the use of the Internet in production, marketing and service links by manufacturing enterprises can all effectively promote the level of value creation of manufacturing enterprises. The findings of further research show that the effect of the use of Internet in the service link by manufacturing enterprises on the value creation is stronger than that in the production and marketing links. Therefore, during the critical period of transformation and upgrading of manufacturing enterprises, the government should speed up the construction of network infrastructure and industrial Internet platforms.