大数据背景下红色旅游产品广告营销研究

Research on the Advertising and Marketing of Red Tourism Products under the Background of Big Data

大数据时代,红色旅游产品广告营销面临巨大转折,在营销理念、方式及策略方面迎来新的变革。这一背景下,红色旅游产品经营者需要时刻关注市场及顾客现实需求的变化动向,匹配客户对于红色旅游产品与红色精神两方面的需求。对此,通过归纳与总结大数据背景下红色旅游产品广告营销的特征及面临的挑战,提出针对性的营销建议,以期为制定红色旅游产品广告营销策略提供参考。

In the era of big data,the advertising and marketing of red tourism products is facing a huge turning point,and new changes are ushered in marketing concepts,methods and strategies.In this context,red tourism product operators need to always pay attention to the changes in the market and the actual needs of customers,and match the needs of customers for both red tourism products and red spirit.In this regard,this article summarizes the characteristics and challenges of red tourism product advertising and marketing under the background of big data,and proposes targeted marketing suggestions,hoping to provide a reference for formulating red tourism product advertising and marketing strategies.