论地方党报融媒发展的影响力策略

On Influential Strategy of Development of Integrating Media of Local Party’s Newspaper

地方党报应破解新闻媒体市场同质化困局,形成与社会其他系统的多种业务协作;要秉持政治高度,坚守宣传阵地,掌握话语统领权;要将党报报格与时代语体相结合,线上与线下践行党性原则和“三贴近”方针。同时,党报工作者应从单纯采写新闻的记者、编辑化身为地方融媒平台有影响力的意见领袖。

The local Party’s newspapers should break the homogenization dilemma of the market of media and form a variety of business cooperation with other social systems.The political height should be upheld,the propaganda position should be adhered to and the power of discourse should be mastered.We should combine the rigorous style of the newspaper with the style of the times,practice the Party’s spirit principle and the“three approaches”policy both online and offline and the journalists should be changed from simple news reporter and editor to an influential opinion leader of the local media platforms.