《生活》周刊金融广告与上海市民金融理念的变化

Life Weekly Financial Advertising and the Change of Shanghai Citizen’s Financial Idea

随着中国民族工商业的复苏与发展,近代上海金融行业也得到了较快发展,人们的金融理念随之发生了很大变化。立足于上海的《生活》周刊刊登了大量金融广告,这些广告既反映了当时金融行业的发展状况,又向上海市民传递和推销着西方的金融理念。通过对《生活》周刊刊登的金融广告进行统计分析,发现这些广告呈现了上海市民金融理念的发展变迁轨迹,以此可以为现代金融广告建构现代生活方式提供借鉴。

In modern Shanghai,with the recovery and development of Chinese national industry and commerce,the financial industry has also developed rapidly,and people’s financial concept has also changed a lot.Shanghai-based Life magazine has published a large number of financial advertisements,which not only reflect the development of the financial industry at that time,but also convey and promote Western financial ideas to Shanghai citizens.Through the statistical analysis of the financial advertisement published by Life Weekly,we present the development and change track of Shanghai citizen's financial concept,so as to provide reference for modern financial advertisement to construct modern life style.