摘要
利用电商平台开展营销管理是食用菌产业良性发展的重要方向。以进销存管理系统为基础,有效弥补电商平台与进销存衔接不足的薄弱项,更好发挥电商平台的应用优势,满足消费者个性、多元的食用菌产品选购诉求,提高产品的市场保有量和消费者忠诚度,提高食用菌产品的市场认可度。以电商平台的食用菌产品进销存管理系统的技术支持为基础,分析系统建设需求,提出设计方案,对该系统的稳定性与应用效果进行测试。
Using e-commerce platforms to carry out marketing management is an important direction for the healthy development of the edible fungi industry. Based on the invoicing management system, it can effectively make up for the weakness of the e-commerce platform and the inadequate connection of invoicing and invoicing, make better use of the application advantages of the e-commerce platform, and meet consume’individual and diverse edible fungi product purchase demands and improve the market retention of products and consumer loyalty will increase the market recognition of edible fungi products. Based on the research based on the technical support of the edible fungi product purchase, sales and inventory management system of the ecommerce platform, the system construction needs are analyzed, the design plan is proposed, and the stability and application effect of the system are tested.
作者
罗娅丽
LUO Ya-li(Business School of Jinhua Polytechnic,Jinhua 321000,China)
出处
《中国食用菌》
北大核心
2020年第11期150-152,156,共4页
Edible Fungi of China
基金
2019年浙江省软科学研究计划项目(2019C25003)。
关键词
电子商务平台
食用菌
产品
进销存
管理系统
e-commerce platform
edible fungi
product
purchase
sale and inventory
management system