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古代菌文化在食用菌产品包装设计中的应用 被引量:2

Application of Ancient Mushroom Culturein Packaging Design of Edible Fungi Products
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摘要 中国古代菌文化源远流长、博大精深,渗透着中国人民的智慧和精神。通过元素的添加与删减、分解与重构、变形与整合等艺术手法,将中国古代菌文化应用到现代食用菌产品包装设计上,使得食用菌产品的包装更加具有创意性和艺术风格。不仅能展现食用菌产品的东方魅力和文化底蕴,还能提升食用菌产品的内涵和品牌效应,给消费者从物质到精神上的享受与满足。因此,在未来食用菌产品包装设计上,可以通过深入挖掘古代菌文化,以中国特有元素伴随食用菌产品走出国门,也可将菌文化应用到食用菌特色旅游产业、艺术产业等多产业产品包装,促进食用菌企业转型升级。 Chinese ancient mushroom culture has a long history, extensive and profound, permeating the wisdom and spiritual of Chinese. Through the element to add and subtract, decomposition and reconstruction, deformation and integration of art and technique. The ancient Chinese ancient mushroom culture was applied to the packaging design of modern edible fungi products,make edible fungi product packaging is more creative and artistic style. To show the edible fungi products of oriental charm and cultural background, can also enhance the connotation of edible fungi products and brand effect, to consumers from material to spiritual enjoyment and satisfaction. Therefore, in the packaging design of edible fungi products in the future, the ancient mushroom culture can be deeply explored and the unique elements of China can accompany the e-dible fungi products abroad, and the mushroom culture can also be applied to the packaging of edible fungi featured tourism industry, art industry and other industrial products, so as to promote the transformation and upgrading of edible fungi enterprises.
作者 景晶 JING Jing(School of art and design,Business College of Shanxi University,Taiyuan 030031,China)
出处 《中国食用菌》 北大核心 2020年第11期180-183,共4页 Edible Fungi of China
基金 2018年山西省软科学研究项目(2018041008-2)。
关键词 古代菌文化 包装设计 文化价值 消费互动 品牌效应 Chinese ancient mushroom culture packaging design cultural value consumption interaction brand effect
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