地域特色野生食用菌包装设计中乡土价值的构建

The Construction of Local Value in the Packaging Design of Regional Special Wild Edible Fungi

在愈加多元化的包装设计发展进程中,乡土因素往往会牵动着消费者的乡土情感,将地域特色野生食用菌的包装中融入乡土设计元素,不仅能突出地域野生食用菌的特色与功能,也可以在一定程度上发挥了乡土文化的价值。加强地域特色野生食用菌包装设计中的乡土价值的构建,不仅能够让野生食用菌产品承担起审美的功能,还能从文化角度出发,探索出一条野生食用菌产品包装设计的可行之路,为具有地域特色的野生食用菌产业发展提供助益。

In the process of more and more diversified packaging design development, local factors often affect consumers’ local emotions, and the integration of local characteristics of wild edible fungi packaging into local design elements can not only highlight the characteristics and functions of local wild edible fungi, but also to a certain extent, the value of local culture is brought into play. Strengthening the construction of the local value in the packaging design of wild edible fungi with regional characteristics can not only allow wild edible fungi products to bear the aesthetic function, but also explore a feasible way for packaging design of wild edible fungi products from a cultural point of view to provide wild edible fungi with regional characteristics industrial development assistance.